All in the Family with Fairfield by Marriott

October 26, 2017

FFI Ranch Manor013

Fairfield by Marriott turns 30 this month. In the blink of an eye, I’ve seen the brand evolve from its first property in Atlanta, GA, to nearly 900 hotels around the world, entering new markets like Brazil, China, and Nepal this year. Though a lot has changed, I’m comforted to know that the same ideals the brand was built on—warmth, simplicity and comfort—remain the same values guests experience today.

Fairfield by Marriott shares a special place in my heart because of its history and meaning to my family. The inspiration for the brand came from the Fairfield Farm in Hume, VA, which my parents purchased in 1951. For them, the farm was a respite from the bustling business world and their life in the nation’s capital. It was my parents’ happy place.

When we started this brand, it was an opportunity for Marriott to launch a value-oriented brand and offer a balanced and simplistic environment that was different from what business travelers were accustomed to. Though we couldn’t bring the remoteness of the Fairfield Farm into the city, we could mirror the happy feeling we experienced there.

For me, the farm has and will always mean family. In some ways, I grew up on the farm. I spent years watching my dad successfully ride the wild horses of the Blue Ridge Mountains while others tried and ultimately failed—myself included.

Our entire family spent countless Thanksgivings at the farm. And although we may not all be able to enjoy the farm to the same extent we once did, not a year goes by without a Marriott-family Thanksgiving on the farm.

Occasions like this anniversary bring back so many fond memories for me. It also reminds me that from humble beginnings come great things.

I’m not surprised by how successful the Fairfield by Marriott brand has become. Fairfield has been going strong for 30 years now, and I’m proud of its history. More importantly, I’m excited at what the next 30 years have in store.

I’m Bill Marriott and thanks for helping me keep Marriott on the move.

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